C6: A WAREHOUSE SPORTS BRAND
Welcome to C6, a Warehouse Sports brand at the forefront of six-a-side outdoor cricket’s global growth initiative. Beyond just a sports brand, C6 is a catalyst for healthy living, equality, diversity, and inclusion. Our innovative, fast-paced and fun format of cricket is designed for players of all levels and capabilities, providing an inclusive and enjoyable experience for everyone.
C6: EXPLAINED
At the heart of C6 are two key business areas: competitions and clubs. C6 competitions promote the C6 format of the game globally and increase brand awareness, whilst our collaboration with British clubs bring C6 events to cricket clubs in the UK (initially) to celebrate significant club milestones.
C6 COMPETITIONS
Held across multiple countries and geographies, our competitions are designed to support participation at all levels. Providing participants with an equal chance to be in the limelight and showcase their skills and abilities to new audiences.
C6 CLUBS
In collaboration with selected cricket clubs across the UK, C6 club events will comprise mini C6 tournaments in celebration of a club's landmark years. With an abundance of over 4,000 cricket clubs in the UK, it promises to be a busy calendar.
AT C6, OUR MISSION IS FOURFOLD
Establish C6 as the Preeminent 6's Format
Establish C6 as the preeminent format for sixes cricket globally, revolutionising the sport's landscape.
Magnify Health and Wellness Benefits
Ensure that the considerable mental and physical health benefits inherent in the C6 format are recognised and understood.
Commercial Success
Create a sustainable and commercially successful venture that not only attracts potential buyers but also accelerates C6's global reach, ensuring its enduring presence in the world of cricket.
Give Back
Support our charitable partners, leveraging C6 success to make a positive impact beyond the boundaries of the game.